MRAD
SmartETFs Advertising & Marketing Technology ETF
MRAD is actively managed to provide exposure to companies globally that provide support or enable advancements in advertising and marketing technology. Securities are typically equally weighted.
Global
EQUITY
Active
MANAGEMENT STYLE
0.8 M
ASSETS UNDER MGMT
68 bp
EXPENSES
Fund Basics
| Fund sponsor | Guinness Atkinson Asset Management |
| Category | Global |
| Asset class | Equity |
| Website | link... |
| Inception date | Dec 31, 2020 |
| Assets (mns) | $1 |
| Expense ratio | 68 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-Ended Fund |
| Distributions | Annually |
| Taxation | 1099 |
| Stock selection | Proprietary |
| Weighting | Proprietary |
| Holdings Transparency | Full |
| Derivatives-based | No |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
| CRITEO SA-SPON ADR | 5.5 % |
| MAGNITE, INC. | 4.7 % |
| FUTURE PLC | 4.4 % |
| AMAZON.COM INC | 4.3 % |
| TRADE DESK, INC. CLASS A | 4.3 % |
| ADOBE SYSTEMS INC | 4.2 % |
| ALPHABET INC. CLASS A | 4.2 % |
| META PLATFORMS INC | 4.2 % |
| PUBMATIC, INC. CLASS A | 4.2 % |
| TENCENT HOLDINGS LTD | 4.1 % |
Constituent Breakdown
| Number of holdings | 33 |
| Herfindahl-Hirschman Index | 344 |
| Wgt avg mkt cap (mns) | $300,185 |
| Large cap (>$10bn) | 48.2% |
| Mid cap ($2-10bn) | 31.4% |
| Small cap (<$2bn) | 20.5% |
| Developed mkts. | 90.6% |
| Emerging mkts. | 9.5% |
Country Exposure
 |
UNITED STATES | 54.7 % |
 |
CHINA | 8.0 % |
 |
JAPAN | 7.1 % |
 |
BRITAIN | 7.1 % |
 |
FRANCE | 5.5 % |
 |
NETHERLANDS | 3.1 % |
 |
AUSTRALIA | 3.0 % |
 |
ISRAEL | 1.2 % |
Historical Performance
Standardized Performance (as of 11/30/2024)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | Incep. | |
|---|---|---|---|---|---|---|---|
| Total Returns | -- | -- | -- | -- | -- | -- | -- | Volatility | 19.5% | 19.5% | 23.6% | 30.4% | -- | -- | -- |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 1.15 | 67% |
| MSCI EAFE | 1.14 | 63% |
| MSCI Emg Mkts | 1.08 | 58% |
Liquidity Measures
| Avg. volume (000) | 0 |
| Turnover | 0.0% |
| Avg. Bid/Ask (% of price) | 0.35% |
| ADV of underlying (mns) | $15,927 |
Technical Indicators
| Recent close | $15.38 |
| 30d moving avg. | $15.08 |
| Annualized volatility | 25.2% |
| Relative strength (RSI) | 56 |
| Short interest (ETF) | 0.3% |
| Short interest (underlying) | 0.0% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
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Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. MRAD |
Expenses vs. MRAD |
ALTAR Score™ vs. MRAD |
|---|---|---|---|---|
| FDN | First Trust Dow Jones Internet Index Fund | 20.4% | -16 bp | -2.2% |
| FDND | FT Vest Dow Jones Internet & Target Income ETF | 20.4% | +7 bp | -2.4% |
| WFH | Direxion Work From Home ETF | 20.2% | -23 bp | +0.6% |
| OGIG | ALPS O'Shares Global Internet Giants ETF | 20.2% | -20 bp | -3.4% |
| AIQ | Global X Artificial Intelligence & Technology ETF | 19.9% | 0 bp | -1.5% |
| CLOD | Themes Cloud Computing ETF | 19.6% | -33 bp | -2.7% |
| TECB | iShares U.S. Tech Breakthrough Multisector ETF | 19.5% | -28 bp | -1.3% |
| FDTX | Fidelity Disruptive Technology ETF | 18.8% | -18 bp | -2.6% |
| PWB | Invesco Large Cap Growth ETF | 18.8% | -12 bp | -1.9% |
| DRUP | GraniteShares Nasdaq Select Disruptors ETF | 17.1% | -8 bp | -1.5% |
Risk and Returns: MRAD vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024E | 2025E | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
EPS Revision Activity (6 mo. ago = 100%)
Compound Annual Growth Rates
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Valuation Metrics
| 2023 | 2024E | Fwd Est | 2025E | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 11/6/2024
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Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
MRAD
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
NEUTRAL
Average appreciation potential. A rating of NEUTRAL is assigned to ETFs with ALTAR Scores in the middle quintile (ranking between 40%-60%) of their category. This indicates that valuations adequately reflect the fundamentals of stocks in these funds.
ALTAR Score™
MRAD
5.3%
Cat. Avg
4.2%
ALTAR Score™ Calculation
Category Overview
There are 375 funds in the Global Equity category, with an average ALTAR Score™
of 4.2% and a standard deviation of
4.8%. MRAD's ALTAR Score™ is approximately
0.2 standard deviations
above
the category average. This places MRAD in the 59th percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
MRADSELL
U/W
HOLD
O/W
BUY
Expense Analysis
| Peer Group | Active Global Equity ETFs |
| # of ETFs | 118 |
| Avg. Expense Ratio | 73.5 bp |
| Std. Deviation | 29.8 bp |
| MRAD (68 bp) Percentile rank | 45 |
Peer Group Expense Ratio Distribution
Total Cost of Ownership (TCO) Comparison
| Expense (bp) (A) |
Avg. Bid/Ask (bp) (B) |
TCO (bp) (A)+(B) |
|
|---|---|---|---|
| MRAD | 68.0 | 34.7 | 102.7 |
| Peer Avg. | 57.0 | 39.6 | 96.6 |
For a detailed cost analysis of this and any other ETF use the TCO Comparison Tool .