SFLR
Innovator Equity Managed Floor ETF
SFLR aims to provide capital appreciation by holding a portfolio of large-cap US stocks while hedging the downside risk using a laddered options strategy. The fund utilizes four, one-year FLEX options packages with staggered 3-month expiration dates to target a maximum loss of approximately 10% on a rolling 12-month basis.
US
EQUITY
Active
MANAGEMENT STYLE
604.8 M
ASSETS UNDER MGMT
89 bp
EXPENSES
Fund Basics
| Fund sponsor | Innovator |
| Category | US |
| Asset class | Equity |
| Website | link... |
| Inception date | Nov 09, 2022 |
| Assets (mns) | $605 |
| Expense ratio | 89 bp |
| Currency | USD |
Sector Breakdown
Fund Structure
| Regulation | Open-Ended Fund |
| Distributions | Quarterly |
| Taxation | 1099 |
| Stock selection | Proprietary |
| Weighting | Proprietary |
| Holdings Transparency | Full |
| Derivatives-based | Yes |
| Options available | No |
| Currency hedged | No |
| Fund of funds | No |
Top 10 Holdings
Complete list +
| APPLE INC | 7.3 % |
| MICROSOFT CORP | 6.6 % |
| NVIDIA CORP | 6.3 % |
| AMAZON.COM INC | 4.2 % |
| META PLATFORMS INC | 2.8 % |
| TESLA MOTORS INC | 2.4 % |
| ALPHABET INC. CLASS A | 2.2 % |
| BROADCOM INC. | 2.2 % |
| ALPHABET INC. CLASS C | 1.9 % |
| CASH & OTHER | 1.7 % |
Constituent Breakdown
| Number of holdings | 221 |
| Herfindahl-Hirschman Index | 208 |
| Wgt avg mkt cap (mns) | $878,486 |
| Large cap (>$10bn) | 99.4% |
| Mid cap ($2-10bn) | 0.5% |
| Small cap (<$2bn) | 0.0% |
| Developed mkts. | 99.8% |
| Emerging mkts. | 0.2% |
Country Exposure
 |
UNITED STATES | 95.4 % |
 |
IRELAND | 0.8 % |
 |
BRITAIN | 0.7 % |
Historical Performance
Standardized Performance (as of 11/30/2024)
| YTD | 1 YR | 2 YR | 3 YR | 5 YR | 10 YR | Incep. | |
|---|---|---|---|---|---|---|---|
| Total Returns | 22.2% | 26.3% | -- | -- | -- | -- | 22.8% | Volatility | 9.1% | 8.7% | -- | -- | -- | -- | -- |
Market Correlations
| versus... | Beta | R-squared |
| S&P 500 | 0.72 | 93% |
| MSCI EAFE | 0.46 | 50% |
| MSCI Emg Mkts | 0.43 | 38% |
Liquidity Measures
| Avg. volume (000) | 138 |
| Turnover | 0.8% |
| Avg. Bid/Ask (% of price) | 0.25% |
| ADV of underlying (mns) | $206,165 |
Technical Indicators
| Recent close | $32.69 |
| 30d moving avg. | $33.24 |
| Annualized volatility | 9.0% |
| Relative strength (RSI) | 52 |
| Short interest (ETF) | 0.4% |
| Short interest (underlying) | 0.0% |
Distributions
Assets Under Management (mns)
Money Flows (mns)
Short Interest (as % of shares outstanding)
Long Money Flows (mns)
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Comparable ETFs Based on Overlap
| Ticker | Fund Name | Overlap vs. SFLR |
Expenses vs. SFLR |
ALTAR Score™ vs. SFLR |
|---|---|---|---|---|
| PBP | Invesco S&P 500 BuyWrite ETF | 69.6% | -40 bp | +0.5% |
| XRMI | Global X S&P 500 Risk Managed Income ETF | 69.5% | -29 bp | +0.4% |
| XYLD | Global X S&P 500 Covered Call ETF | 69.5% | -29 bp | +0.3% |
| XYLG | Global X S&P 500 Covered Call & Growth ETF | 68.8% | -29 bp | +0.4% |
| XTR | Global X S&P 500 Tail Risk ETF | 68.3% | -63 bp | +0.9% |
| XCLR | Global X S&P 500 Collar 95-110 ETF | 68.0% | -64 bp | +0.9% |
| XYLE | Global X S&P 500 ESG Covered Call ETF | 58.4% | -29 bp | +0.7% |
| EFIV | SPDR S&P 500 ESG ETF | 58.0% | -79 bp | +1.1% |
| ACIO | Aptus Collared Investment Opportunity ETF | 55.3% | -10 bp | +0.1% |
| FTHI | First Trust BuyWrite Income ETF | 55.1% | -14 bp | +0.7% |
Risk and Returns: SFLR vs. Comps (1 YR)
Notes: Top 10 overlapping ETFs. Funds with insufficient history not shown. Some funds may overlap. Hover over data point for ticker symbol.
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Results & Estimates
| 2019 | 2020 | 2021 | 2022 | 2023 | 2024E | 2025E | ||
|---|---|---|---|---|---|---|---|---|
| Sales per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Earnings per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Dividends per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- | |
| Book value per share | -- | -- | -- | -- | -- | -- | -- | |
| change (%) | -- | -- | -- | -- | -- | -- | -- |
Return on Equity
Net Margins
EPS Revision Activity (6 mo. ago = 100%)
Compound Annual Growth Rates
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Valuation Metrics
| 2023 | 2024E | Fwd Est | 2025E | |
| Price-to-sales | --x | --x | --x | --x |
| Price-to-earnings | --x | --x | --x | --x |
| Price-to-cash flow | --x | --x | --x | --x |
| Price-to-growth | --x | --x | --x | --x |
| Price-to-book value | --x | --x | --x | --x |
| Yield | --% | --% | --x | --% |
Based on closing prices from 12/18/2024
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Price-to-Earnings
Price-to-Sales
Price-to-Book Value
Price-to-Cash Flow
Price-to-Growth
Dividend Yield
Historical Valuation Trends Sample data. Subscribe for access.
SHOWING:
Price-to-Earnings
Price-to-Earnings
SFLR
Notes: Based on adjusted historical results for current fund constituents. May differ from results achieved by past fund constituents. Max P/E of 100x.
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ETF Research Center Rating
UNDERWEIGHT
Below average appreciation potential. A rating of UNDERWEIGHT is assigned to ETFs with ALTAR Scores in the 2nd quintile (ranking higher than only 20%-40%) of their category. Typically, funds in this category consist of stocks trading at relatively expensive valuations and/or having below-average fundamentals.
ALTAR Score™
SFLR
4.1%
Cat. Avg
5.7%
ALTAR Score™ Calculation
Category Overview
There are 977 funds in the US Equity category, with an average ALTAR Score™
of 5.7% and a standard deviation of
2.6%. SFLR's ALTAR Score™ is approximately
0.6 standard deviations
below
the category average. This places SFLR in the 27th percentile among funds in the category.
Sell Side Consensus Rating
Sell-side recommendations on the ETF's individual constituents
SFLRSELL
U/W
HOLD
O/W
BUY
Expense Analysis
| Peer Group | Active US Equity ETFs |
| # of ETFs | 308 |
| Avg. Expense Ratio | 67.1 bp |
| Std. Deviation | 37 bp |
| SFLR (89 bp) Percentile rank | 74 |
Peer Group Expense Ratio Distribution
Total Cost of Ownership (TCO) Comparison
| Expense (bp) (A) |
Avg. Bid/Ask (bp) (B) |
TCO (bp) (A)+(B) |
|
|---|---|---|---|
| SFLR | 89.0 | 24.6 | 113.6 |
| Peer Avg. | 56.8 | 24.6 | 81.4 |
For a detailed cost analysis of this and any other ETF use the TCO Comparison Tool .